Real-Time Event Intelligence Dashboard
Executive Summary
During RRI’s highest-revenue moments — the sales pitches at UPW, Business Mastery, Date with Destiny — leadership flies blind. There is no real-time view of orders per minute, revenue by SKU, conversion funnel health, auth success rates, or pipeline bottlenecks. Decisions about mid-event pricing, additional pitches, or operational interventions are made on gut feel and anecdotal reports.
The Real-Time Event Intelligence Dashboard changes this with a single screen that shows everything happening during an event: live orders per minute, revenue by SKU and geography and time, the full conversion funnel (page view → cart → checkout → success), authentication success rate, pipeline health, and magic link delivery rate.
Two AI agents enhance the dashboard: Selene delivers executive AI summaries (“Orders are 23% above UPW March average, but international checkout is failing at 2x the domestic rate — auth quota may need intervention”), and Primus shows real-time sales rep performance during breakout room sessions.
This builds directly on D6’s Grafana infrastructure (LGTM stack already deployed by Zach). The data connections exist — this initiative is about surfacing the right data at the right time in an iPad-optimized view that leadership will actually use during events.
What Needs to Happen
- Connect Grafana to order-ingestion metrics (builds on D6) — Extend D6’s existing
prometheus-clientinstrumentation inrri-order-ingestionto export order-level metrics: orders/minute, revenue/minute, SKU breakdown, geography, payment method. Grafana already exists; this is about adding the right data sources. - Build revenue-per-minute visualization by SKU and geography — Real-time Grafana panels showing: total revenue accumulator, revenue per minute trend line, breakdown by SKU (Bronze, Summit, Bundle), breakdown by geography (US, international, by country). Time-series with 1-minute granularity.
- Add conversion funnel tracking — Track the full funnel: page view → cart add → checkout start → payment attempt → payment success. Identify where customers drop off in real time. Alert if any funnel stage drops below threshold (e.g., checkout success rate <70%).
- Integrate auth success rate monitoring from D4 — Pull Cognito authentication metrics into the event dashboard. Show: auth attempts/minute, success rate, failure reasons (quota, invalid token, timeout). Critical during events when auth volume spikes 10-50x.
- Add magic link delivery rate from U9 — Track magic link email generation, delivery, open, and click rates in real time. Alert if delivery rate drops (indicates email service issues). Show time-from-purchase-to-event-access for monitoring attendee experience.
- Build Selene integration for executive AI summaries — Selene AI agent ingests dashboard data every 5 minutes and generates natural-language executive summaries. Push summaries to a dedicated Slack channel and display on the dashboard. Summaries include: performance vs. historical, anomalies detected, recommended actions.
- Build Primus integration for sales rep performance — Primus AI agent tracks individual rep performance during breakout room sessions: deals closed, revenue generated, conversion rate, average deal size. Real-time leaderboard. Identify top performers and struggling reps for coaching intervention.
- iPad-optimized view for leadership during events — Responsive Grafana dashboard optimized for iPad viewing. Large, readable metrics. Auto-refresh. Touch-friendly drill-down. Erik, Yogesh, and Tony can walk the event floor with a live view of every metric that matters.
Claude Code acceleration: Grafana dashboard JSON configurations, Prometheus metric exporters, Selene/Primus AI agent code, and the data connection plumbing are all highly automatable. The iPad-responsive CSS is straightforward. Estimated savings: 1-2 weeks (from 4 weeks to 2-3 weeks).
Completion Criteria
- Dashboard shows live orders/minute and revenue by SKU, geography, and time
- Conversion funnel tracking operational with real-time alerting
- Auth success rate monitoring integrated from D4/Cognito
- Magic link delivery rate tracking from U9 displayed
- Selene AI summaries generating every 5 minutes during events
- Primus rep performance leaderboard live during breakout sessions
- iPad-optimized view tested and approved by leadership
- Dashboard used during at least one live event with positive leadership feedback
Initiative Attributes
Tools Required
| Tool | Purpose | Cost |
|---|---|---|
| Grafana | Dashboard visualization, alerting, iPad-optimized views | Existing LGTM stack |
| prometheus-client | Metric export from order-ingestion and auth systems | Free (OSS) |
| Selene AI | Executive summary generation from dashboard data | API inference costs |
| Primus AI | Sales rep performance tracking and leaderboard | API inference costs |
| Loki / Tempo | Log aggregation and distributed tracing for pipeline health | Existing LGTM stack |
Related Risks
No direct risk factors mapped to this initiative. S8 builds on existing infrastructure (D6 Grafana/LGTM stack). The primary risk is adoption: the data lake and Grafana already exist, but leadership hasn’t used them (behavioral change problem identified in the March 2 meeting). The iPad-optimized view and Selene AI summaries are specifically designed to solve the adoption barrier — push insights to leadership instead of requiring them to pull.